NCTA added a small social media budget for 2020 to conduct an online campaign to increase awareness of NCTA and the benefits of real Christmas trees this season. The campaign, which launched prior to Thanksgiving, is titled the “12 Days of Real Christmas Trees.” It rotates through 12 days of posts with each day stating a benefit of real Christmas trees and featuring heart-warming family images. It culminates with a short video bringing many of the best messages to life. The campaign will continue to run on Facebook, Instagram and Twitter. Be sure you like, share and repost them all to extend their reach to fellow growers and your customers.