The Estes family, Peak Farms, NCTA’s 2021 Grand Champion Growers, presented their beautiful 18 ½ foot tall Fraser Fir to First Lady Dr. Jill Biden at the White House on November 22nd.
The event was covered by a large group of media whose video, pictures and stories reached millions of viewers. It was decorated and put on display in the Blue Room of the White House which created a second round of media coverage for real Christmas trees when the First Lady released the photos and videos of the decorated tree.
The White House Christmas tree receives the largest media coverage of any agricultural groups’ event. NCTA is proud to carry on this tradition which began in 1966. Congratulations to the Estes family on a very successful day!